Naïf has babies covered from hair to toes and everything in between. Made from only seriously natural ingredients We make the highest quality products because your baby deserves nothing but the best, naturally.
OUR NAÏF ADVENTURE STARTED WHEN WE BOTH GOT THE BIGGEST NEWS OF OUR LIVES, AT THE SAME TIME… WE WERE GOING TO BE DADS!
Hello! We are Jochem Hes and Sjoerd Trompetter. In 2012 we founded NAÏF. Our adventure started when we both got life changing news: we would become dads! A new world, filled with baby care, opened to us. When we became dads a lot changed, even our shopping habits. We were thrust into the confusing world of baby care and we even started reading labels. Like any parent we only want the best for our children and we discovered that when it comes to skin products it’s hard to know what’s really good and what is actually a wolf in sheep’s clothing. We were surprised by the lack of quality in main stream baby care products. That had to change! So we politely quit our jobs and went out on a relentless pursuit to discover what was best for our babies.
We believe that kids are perfect just the way they are and we refuse to argue with natural perfection that is why Naïf is serious about protecting babies and children from nasty chemicals. We believe kids should be kids for as long as they can. Kids do that best when they are left to grow and discover the world as naturally as possible.
We take kids seriously and are serious about natural skin care, with a playful twist.
NAÏF because every baby is born naive; honest, unprejudiced and innocent and the dads would like to keep it that way for as long as possible. No irritating or harmful substances, only mild ingredients. Products without any unnecessary additions; only the very best.
All the best,
Sjoerd and Jochem
NAÏF is a natural skincare line for babies and children, made only from the best ingredients. We only use ingredients we can pronounce, like cottonseed oil, sweet almond oil, macadamia oil, avocado oil and bisabolol (chamomile). Pure quality with only those ingredients a baby really needs. Baby care of the highest quality is what we stand for. Nothing more, nothing less. Each and every product is packed in a well thought through design with a personal twist; just like babies actually.
We closely collaborated with a laboratory from Switzerland, listened to the experts, to the parents and our babies and what we created is a range of nine products that are natural, dermatologically tested, hypoallergenic, PH skin neutral and without any harmful ingredients for babies, parents or to nature. No chemicals. No pastel colors. No bull****. Naïf sees the adult world through the eyes of children and this refreshing perspective with a dash of humor will appeal to parents and kids of all ages. Kids always want to be more grown up, they want to be taken seriously, and grown ups (secretly) love nothing more than to let go and act a little childish.
NAÏF has everything to keep your babies Clean, Happy and Healthy.
Our Philosophy On Ingredients Particularly for skincare, we believe ingredients (even the natural ones!) should be chosen based on their primary benefits to skin. If an ingredient is selected primarily to impart scent, the potential negative side effects on the skin must be considered before including them in the formula. For example citrus oils, especially
1. Toilet Paper Elf Make your own elf on the shelf with materials you can find around the house! All you need is a toilet paper roll, construction paper, and paint! If you’re feeling extra artsy, add some texture with a pom-pom and felt. Source: Arty Crafty Kids See the full instructions to make yours
1. Windows by Julia Denos One of the most gorgeous children books we have ever seen, Windows tells the tale of a boy and his dog on a walk through the neighborhood on a beautiful autumn evening. Behind the story is the idea of home and the magic of curiosity, but also about how a