Naïf has babies covered from hair to toes and everything in between. Made from only seriously natural ingredients We make the highest quality products because your baby deserves nothing but the best, naturally.

All the Best from NAÏF

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Bubbles are our business


  • Baby Care

    Relaxing Bath Foam (500ml)

    $27.90 Add to basket

    Diaper Cream 75ml


    Nourishing Shampoo 200ml


    Cleansing Wash Gel 200ml


    Softening Body Lotion 200ml


    Protecting Sunscreen 100ml

    $39.90 Add to basket
    After Sun front small

    Cooling After Sun Gel 100ml

    $29.50 Add to basket

    Protecting Sun Spray 100ml

    $39.90 Add to basket

    Nurturing Cream 75ml


    Milky Bath Oil 100ml

    $29.50 Add to basket

    Soothing Baby Oil 100ml

    Hand Wash Front

    Helping Hand Wash 250ml

    $17.90 Add to basket
  • Gift Sets

    Toddler Essentials

    $59.90 Add to basket

    Newborn Essentials


    Starter Kit


    Mom & Baby Kit

    $65.90 Add to basket

    Travel Kit

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What we use

  • Cottonseed Oil
  • Sweet Almond Oil
  • Bisabolol
  • Avocado Oil
  • Macadamia Nut Oil
  • Hydrolysed Wheat Protein Powder
Learn more>

What we don't use

  • Mineral Oils
  • Sodium Laureth Sulfate (SLS/SLES)
  • Allergenic Perfumes
  • Chemical Preservatives (such as Parabens)
  • PEG and Synthetic Emulsifiers
  • Essential Oils
Learn more>

Our commitment

  • Dermatologically tested
  • Hypoallergenic and allergy-free perfume
  • No nasty ingredients
  • PH-skin neutral
  • Mild and specially formulated for babies (and up!)
  • Developed by the best experts

Tips from our dermatologist

Dermatologist Ph.D. Elian gives you tips on how to keep your baby’s skin happy and healthy.

Check out Elian's tips here

About us


Hello! We are Jochem Hes and Sjoerd Trompetter. In 2012 we founded NAÏF. Our adventure started when we both got life changing news: we would become dads! A new world, filled with baby care, opened to us. When we became dads a lot changed, even our shopping habits. We were thrust into the confusing world of baby care and we even started reading labels. Like any parent we only want the best for our children and we discovered that when it comes to skin products it’s hard to know what’s really good and what is actually a wolf in sheep’s clothing. We were surprised by the lack of quality in main stream baby care products. That had to change! So we politely quit our jobs and went out on a relentless pursuit to discover what was best for our babies.

We believe that kids are perfect just the way they are and we refuse to argue with natural perfection that is why Naïf is serious about protecting babies and children from nasty chemicals. We believe kids should be kids for as long as they can. Kids do that best when they are left to grow and discover the world as naturally as possible.

We take kids seriously and are serious about natural skin care, with a playful twist.

NAÏF because every baby is born naive; honest, unprejudiced and innocent and the dads would like to keep it that way for as long as possible. No irritating or harmful substances, only mild ingredients. Products without any unnecessary additions; only the very best.

All the best,

Sjoerd and Jochem

NAÏF is a natural skincare line for babies and children, made only from the best ingredients. We only use ingredients we can pronounce, like cottonseed oil, sweet almond oil, macadamia oil, avocado oil and bisabolol (chamomile). Pure quality with only those ingredients a baby really needs. Baby care of the highest quality is what we stand for. Nothing more, nothing less. Each and every product is packed in a well thought through design with a personal twist; just like babies actually.

We closely collaborated with a laboratory from Switzerland, listened to the experts, to the parents and our babies and what we created is a range of nine products that are natural, dermatologically tested, hypoallergenic, PH skin neutral and without any harmful ingredients for babies, parents or to nature. No chemicals. No pastel colors. No bull****. Naïf sees the adult world through the eyes of children and this refreshing perspective with a dash of humor will appeal to parents and kids of all ages. Kids always want to be more grown up, they want to be taken seriously, and grown ups (secretly) love nothing more than to let go and act a little childish.

NAÏF has everything to keep your babies Clean, Happy and Healthy.


Silky smooth bottoms are our top priority

What's New


Heat Rash – What it is and what you can do to prevent it

Heat Rash – What is it? Heat rash is a red or pink rash that is usually found in areas of the skin often covered by clothing. It occurs when sweat ducts are clogged, causing swelling, itching, and discomfort. Skin affected by heat rash will usually appear red and irritated, and may show signs of

Mineral vs. Chemical UV Filters: Everything You Need to Know

Chemical UV Filters One of the key differences between chemical UV filters and mineral UV filters is that chemical filters are absorbed into your skin, which can lead to allergic reactions and penetration of potentially harmful ingredients. Chemical UV filters are also harmful for the environment as they  pollute seawater, degrade coral reefs, and are

5 Fun and Memorable Ways to Spend Mother’s Day 2019

1. Gardens By the Bay: Floral Fantasy Forget the traditional bouquet, how about a floral garden straight out of a fairytale? Gardens By the Bay’s newly opened Floral Fantasy brings flowers, artistry, and technology together to create a dream-like, fantastical experience for visitors. It has four gardens, each with a different concept, as well as

Have a seriously natural day!
Help & Support

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Go to FAQ Check out our FAQ to see if we’ve already answered your question there!
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