Naïf has babies covered from hair to toes and everything in between. Made from only seriously natural ingredients We make the highest quality products because your baby deserves nothing but the best, naturally.

All the Best from NAÏF

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Bubbles are our business


  • Baby Care

    Diaper Cream 75ml

    $25.50 Add to basket

    Relaxing Bath Foam 500ml


    Nourishing Shampoo 200ml

    $19.90 Add to basket

    Cleansing Wash Gel 200ml

    $19.90 Add to basket

    Softening Body Lotion 200ml

    $29.50 Add to basket

    Protecting Sunscreen 100ml

    After Sun front small

    Cooling After Sun Gel 100ml

    $29.50 Add to basket

    Protecting Sun Spray 100ml

    $39.90 Add to basket

    Nurturing Cream 75ml

    $29.50 Add to basket

    Milky Bath Oil 100ml

    $29.50 Add to basket

    Soothing Baby Oil 100ml

    $30.90 Add to basket
    Hand Wash Front

    Helping Hand Wash 250ml

    $17.90 Add to basket
  • Gift Sets

    Toddler Essentials


    Newborn Essentials


    Starter Kit


    Mom & Baby Kit


    Travel Kit

  • Request a Sample

    Infant Duo (15ml)

    $10.00 Add to basket

    Basics Duo (15ml)

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What we use

  • Cottonseed Oil
  • Sweet Almond Oil
  • Bisabolol
  • Avocado Oil
  • Macadamia Nut Oil
  • Hydrolysed Wheat Protein Powder
Learn more>

What we don't use

  • Mineral Oils
  • Sodium Laureth Sulfate (SLS/SLES)
  • Allergenic Perfumes
  • Chemical Preservatives (such as Parabens)
  • PEG and Synthetic Emulsifiers
  • Essential Oils
Learn more>

Our commitment

  • Dermatologically tested
  • Hypoallergenic and allergy-free perfume
  • No nasty ingredients
  • PH-skin neutral
  • Mild and specially formulated for babies (and up!)
  • Developed by the best experts

Tips from our dermatologist

Dermatologist Ph.D. Elian gives you tips on how to keep your baby’s skin happy and healthy.

Check out Elian's tips here

About us


Hello! We are Jochem Hes and Sjoerd Trompetter. In 2012 we founded NAÏF. Our adventure started when we both got life changing news: we would become dads! A new world, filled with baby care, opened to us. When we became dads a lot changed, even our shopping habits. We were thrust into the confusing world of baby care and we even started reading labels. Like any parent we only want the best for our children and we discovered that when it comes to skin products it’s hard to know what’s really good and what is actually a wolf in sheep’s clothing. We were surprised by the lack of quality in main stream baby care products. That had to change! So we politely quit our jobs and went out on a relentless pursuit to discover what was best for our babies.

We believe that kids are perfect just the way they are and we refuse to argue with natural perfection that is why Naïf is serious about protecting babies and children from nasty chemicals. We believe kids should be kids for as long as they can. Kids do that best when they are left to grow and discover the world as naturally as possible.

We take kids seriously and are serious about natural skin care, with a playful twist.

NAÏF because every baby is born naive; honest, unprejudiced and innocent and the dads would like to keep it that way for as long as possible. No irritating or harmful substances, only mild ingredients. Products without any unnecessary additions; only the very best.

All the best,

Sjoerd and Jochem

NAÏF is a natural skincare line for babies and children, made only from the best ingredients. We only use ingredients we can pronounce, like cottonseed oil, sweet almond oil, macadamia oil, avocado oil and bisabolol (chamomile). Pure quality with only those ingredients a baby really needs. Baby care of the highest quality is what we stand for. Nothing more, nothing less. Each and every product is packed in a well thought through design with a personal twist; just like babies actually.

We closely collaborated with a laboratory from Switzerland, listened to the experts, to the parents and our babies and what we created is a range of nine products that are natural, dermatologically tested, hypoallergenic, PH skin neutral and without any harmful ingredients for babies, parents or to nature. No chemicals. No pastel colors. No bull****. Naïf sees the adult world through the eyes of children and this refreshing perspective with a dash of humor will appeal to parents and kids of all ages. Kids always want to be more grown up, they want to be taken seriously, and grown ups (secretly) love nothing more than to let go and act a little childish.

NAÏF has everything to keep your babies Clean, Happy and Healthy.


Silky smooth bottoms are our top priority

What's New


Three Fun Christmas Crafts to Make with Your Kids!

1. Toilet Paper Elf Make your own elf on the shelf with materials you can find around the house! All you need is a toilet paper roll, construction paper, and paint! If you’re feeling extra artsy, add some texture with a pom-pom and felt. Source: Arty Crafty Kids See the full instructions to make yours

Our Favourite Bed Time Stories

1. Windows by Julia Denos One of the most gorgeous children books we have ever seen, Windows tells the tale of a boy and his dog on a walk through the neighborhood on a beautiful autumn evening. Behind the story is the idea of home and the magic of curiosity, but also about how a

Best Products for Eczema Prone Skin

Our Top Product Recommendations 1. Nurturing Cream NAÏF Nurturing Cream has a unique set of active ingredients that help to repair and protect even the most sensitive baby skin. Suitable for both face and body, its healing and emollient formula make it particularly useful for spot application to rashy or dry areas such as around

Have a seriously natural day!
Help & Support

Hi there! we’re happy to answer all your questions!

Go to FAQ Check out our FAQ to see if we’ve already answered your question there!
Send us a message Send us a message and we’ll get back to you by email!

Have a question? Write us!