5 chemical ingredients to avoid in your baby care products

One of the main reasons we started with NAÏF is that most of the big baby brands use cheap ingredients in their products that can irritate the skin and can even be potentially harmful for your baby. As the ingredient label on the back of your products is not that easy to read for most

The top 10 must-follow Instagram Accounts for cool mums & dads

We have selected our top 10 of must-follow Instagram accounts for cool mums & dads. They are full of inspiration, happy kids and feel-good pictures that will brighten your day. The past six months Instagram grew with 50 million users and now is one of the biggest online social media platforms so we can imagine that

The Bijenkorf. “The ideal baby shower gift”

“The ideal baby shower gift” was the triggering news letter title of Dutch luxury department store “De Bijenkorf” last Friday. A top 10 filled with ideal baby gifts suitable for both boys and girls with a well-desevered third place for our NAÏF Milky Bath Oil!   First place was for Sofie de Giraf made of 100% natural rubber.


International top model and blogger of OrganiceYourLife Lonneke Engel sent 3 of her friends a NAÏF gift set. 3 happy moms, 3 happy babies and one extra happy friend. Read about Lonneke’s experience here.

Playtime Paris

From Saturday the 5th until Monday the 7th of July we introduced NAÏF and its products internationally during PlayTime Paris. Our first trade show outside the Netherlands was a big success! We got a lot of enthusiastic responses from international children’s boutiques, press and mama bloggers. It seems that NAÏF will become as a big a

Chemical ingredients in shampoo

Volkskrant Magazine dedicated an article to chemical ingredients in shampoos. We do not use any sulphates or other potentially harmful ingredients in our shampoo and are proud to be in their list of natural alternatives. You can read the full article here:  

Mom in Balance FamilyRun

On the 28th of June our partner Mom in Balance will organise their FamilyRun in Amsterdam. Run together with your kids and support a good cause. This year the money raised will be donated to the Dutch foundation “Het Vergeten Kind”. Go to for more information. 

Our shampoo is here to stay!

Fantastic mom Jessica (twitter: @fantasticmomsNL) and her little daughter Juul tried our products and wrote a  rave review about their experience. Especially our shampoo was named as a favourite product! Read their entire story on the Fanstastic Moms blog here!    

Winner Selfie Sunday Contest

Yesterday we organised the second edition of our Selfie Sunday Contest. We received many happy selfies via Facebook and Instagram. We selected Caroline as the winner. Basically because we were jealous of here adorable sleeping daughter. Stay tuned because will organised different contests in the upcoming months.

Bijenkorf Tour

This weekend we were promoting our brand and products at luxury department store “De Bijenkorf”. We explained young parents the benefits of our products and made their children happy with blue NAÏF balloons. All gifts bought at the children’s department were complemented by one of our travel size body lotions and an extra big smile of