The Truth About Perfume

“Fragrance” can mean any of thousands of combinations of chemicals whose identities are not disclosed.

Do you know that “fragrance” or “parfum” can mean any of thousands of combinations of chemicals whose identities are not disclosed?

Thanks to trade-secret laws, commercial perfumes are often listed simply as “parfum” on ingredient labels. Because of this, there’s no way of knowing what compounds your perfume, or perfumes inside your baby’s products, are actually made from. A good bet however, is that any scented cosmetic will contain a group of petroleum based chemicals called phthalates[1].

What are Phthalates?

Phthalates are mainly used as plasticizers, which are substances added to plastics to increase their flexibility, transparency, durability, and longevity. They can be found in scented cosmetics and personal care products, body and hair sprays, medical tubing, air fresheners, nail polish and insect repellent. In fragrance, phthalates are used widely due to their effectiveness at increasing the longevity and projection of scent.


So what’s the problem with perfume?

Some phthalates found in perfume, particularly diethyl phthalates (DEP), have been shown to be hormone disruptors. Phthalates have been linked to the following health problems:

  • foetal development disorders, especially among newborn boys
  • male fertility issues, such as reduced sperm count and low motility
  • polycystic ovarian syndrome, which can cause trouble conceiving, irregular periods, and hormonal imbalances


What products should you purchase to avoid exposing yourself & your baby to these harmful chemicals?


Because of these health risks, many companies have turned to essential oils instead to scent their products. However, this alternative is not without its own risks. Essential oils are extremely powerful substances often not advised for use on pregnant women and infants. Essential oils also contain many allergens which may potentially cause adverse reactions in people with sensitivities.


It was with these concerns in mind that Naïf decided to develop its own allergy-free fragrance without any compromise to consumer safety. Guided by the Scientific Committee on Consumer Safety, our allergy-free fragrance excludes:

  • 82 established allergens in humans
  • 19 established allergens in animals
  • 26 likely allergens

Naïf is committed to ensuring that our babies have only the very best – and that means never having to come into contact with the toxic chemicals found in most commercially fragranced products. We hope this article gives you a glimpse of the research and consideration that has gone into the crafting of our product line as we strive to bring you the best products possible.


You can view our full list of ingredients here, or shop our full range of seriously natural products here.

New to Naïf? Join our mailing list to take 10% off your first purchase!




Further reading: http://ec.europa.eu/health/scientific_committees/opinions_layman/perfume-allergies/en/index.htm


[1] Environmental Working Group (EWG) researchers found more than 75% of products listing the ingredient “fragrance” contained phthalates.

Or go to our
3 Tips to Prevent and Soothe Dry Skin
The step-by-step plan for stress-free birthday parties
Help & Support

Hi there! we’re happy to answer all your questions!

Go to FAQ Check out our FAQ to see if we’ve already answered your question there!
Send us a message Send us a message and we’ll get back to you by email!

Have a question? Write us!